Stavros Kontaktsis – Medium

Stavros Kontaktsis

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No Advertising Job is Safe from AI. Not Even Yours.

7:00 a.m. The alarm buzzes. You groggily check your phone and see an email from HR. It’s a meeting request for 9:00 a.m. — remote. The…

Dec 12, 2024

No Advertising Job is Safe from AI. Not Even Yours.

Dec 12, 2024

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How we managed to feed 18000 people pasta bolognese for a social media activation

Throughout all my years in the business, I have had an issue with the case studies we share. To put it mildly, they suck. They offer no…

Feb 1, 2023

How we managed to feed 18000 people pasta bolognese for a social media activation

Feb 1, 2023

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Why (your) Advertising isn’t working anymore.

Advertising changed more in the last fifteen years than in the previous fifty. The introduction of digital marketing and the tools that…

Jul 21, 2022

Why (your) Advertising isn’t working anymore.

Jul 21, 2022

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How Rolex became the most recognized luxury brand

Rolex is without a doubt the super brand of the watch world. An icon, its green logo accompanied with the yellow crown, is recognized all…

May 16, 2021

May 16, 2021

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How to save Advertising Agencies

Everybody seems to be looking for the next thing for ad agencies.

Jan 5, 2021

How to save Advertising Agencies

Jan 5, 2021

The New Rules of Social Media: Why Your 2025 Strategy Needs a Radical Shift

Over the past year and a half, I’ve been doing something unconventional: crafting long-form posts on Facebook and LinkedIn. The outcome? My…

Dec 16, 2024

The New Rules of Social Media: Why Your 2025 Strategy Needs a Radical Shift

Dec 16, 2024

Why Trump Dominates the Political Scene

The analysis absolutely no one asked for, but you’re reading it anyway.

Nov 8, 2024

Why Trump Dominates the Political Scene

Nov 8, 2024

The Zag

I’m sure you heard about the value of zagging when everybody is zigging.

Oct 7, 2024

The Zag

Oct 7, 2024

Follow the Blue Line

Apr 29, 2024

Follow the Blue Line

Apr 29, 2024

From Substance to TikTok: The Lost Art of Political Messaging

Diving into the shift from Marshall McLuhan’s profound media theories to today’s TikTok-driven political strategies, we uncover how…

Apr 9, 2024

From Substance to TikTok: The Lost Art of Political Messaging

Apr 9, 2024

Stavros Kontaktsis

Stavros Kontaktsis

With a diploma in Chemical Engineering I ended up in Advertising and Communications. I like gadgets and scuba. Opinions are my own.

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