PinnedHow we managed to feed 18000 people pasta bolognese for a social media activationThroughout all my years in the business, I have had an issue with the case studies we share. To put it mildly, they suck. They offer no…Feb 1, 20232Feb 1, 20232
PinnedWhy (your) Advertising isn’t working anymore.Advertising changed more in the last fifteen years than in the previous fifty. The introduction of digital marketing and the tools that…Jul 21, 2022Jul 21, 2022
PinnedHow Rolex became the most recognized luxury brandRolex is without a doubt the super brand of the watch world. An icon, its green logo accompanied with the yellow crown, is recognized all…May 16, 2021May 16, 2021
PinnedHow to save Advertising AgenciesEverybody seems to be looking for the next thing for ad agencies.Jan 5, 2021Jan 5, 2021
From Substance to TikTok: The Lost Art of Political MessagingDiving into the shift from Marshall McLuhan’s profound media theories to today’s TikTok-driven political strategies, we uncover how…Apr 91Apr 91
Running a marathon is tough, but great.Last Sunday (April 23rd), I laced up my brand-new pink Vaporflies. I walked almost a kilometer from my hotel in Hamburg to the Hamburg…Apr 26, 2023Apr 26, 2023