Advertising is broken. Mainly because we ad men know nothing about business anymore

There was a time when the ad man was the CEO’s conciliere. The role of the ad man went beyond the traditional “create amazing ads sell lots of stuff” and extended into business decisions, product development and much more. The close relationship between advertising and pop culture was a medium to extend the creative output beyond the perfect campaign and helped shape business ideas and decisions.

Nowadays Advertising is just that. Ads. And for what its worth its not even that creative anymore. The business has shifted more in the last 10 years than it did the previous 40 but the truth is it didn’t evolve. Actually it lost ground.

Losing sight of the business side is one thing but we even missed the point of what technology and data can actually do for us. I don’t know what happened and our clan stopped being good at business.

In short we simply don’t get it anymore.

We are failing to understand that we need to go beyond what’s expected if we want to add value to the customer. OK we got the impressions. We even created engagement and look that post we posted actually got some traction but how does it actually effect business. Where is the real insight that we can bring to the table and earn our sits on it again?

With a diploma in Chemical Engineering I ended up in Advertising and Communications. I like gadgets and snorkeling. Opinions are my own.

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