From Substance to TikTok: The Lost Art of Political Messaging

I am utterly convinced that when Marshall McLuhan graced the world with his seminal work, “The Medium is the Massage: An Inventory of Effects,” he might not have foreseen just how spot-on his insights would be, especially in today’s digital circus. His cornerstone principle, “The medium is the message,” in essence, tells us that each new technological or communicative medium reshapes…