How Rolex became the most recognized luxury brand
Rolex positioned the brand to perfectly fit to the aspirations of the modern man
6 min readMay 16, 2021
Rolex is without a doubt the super brand of the watch world. An icon, its green logo accompanied with the yellow crown, is recognized all over the world. If you ask any seasoned adventurer what to carry with you to get you out of a tight spot if…
