How the moonswatch reminded everybody that watches are always relevant
Remember, when was the last time you saw lines outside of a watch shop. If you are under 45, probably never and past the age you were a child and saw people outside a Swatch store.
And yet March 26, around the world, people waited in lines outside a Swatch store to buy a plastic quartz lookalike of the Omega Speedmaster.
by the author.