How the moonswatch reminded everybody that watches are always relevant

Stavros Kontaktsis
4 min readApr 1, 2022

Remember, when was the last time you saw lines outside of a watch shop. If you are under 45, probably never and past the age you were a child and saw people outside a Swatch store.

And yet March 26, around the world, people waited in lines outside a Swatch store to buy a plastic quartz lookalike of the Omega Speedmaster.

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Stavros Kontaktsis

With a diploma in Chemical Engineering I ended up in Advertising and Communications. I like gadgets and scuba. Opinions are my own.