No Advertising Job is Safe from AI. Not Even Yours.

7:00 a.m.
The alarm buzzes. You groggily check your phone and see an email from HR. It’s a meeting request for 9:00 a.m. — remote. The message is cordial but vague, and something about it feels off.

At 9:00 sharp, you log in. The HR manager smiles politely before delivering the news: your position has been deemed redundant. Not because of budget cuts, not because of poor performance. But because a piece of software now does your job faster, cheaper, and just as effectively.

It feels surreal. You try to process the words, but they hit you like a train. “Replaced by artificial intelligence.”

It sounds like science fiction, but it’s already happening. Now.

A Morning in PR: Two Worlds Collide

Two PR agencies on the same street, a few hundred meters apart. Both handle media monitoring for a dozen clients. Every morning, their inboxes fill with Excel files — lists of articles, mentions, and data from monitoring services.

At Agency A, three junior staffers start their day sorting the data, categorizing mentions as positive, negative, neutral and sometimes critical. They create presentations and update records. It’s a process that eats up most of their morning.