No Advertising Job is Safe from AI. Not Even Yours.

7:00 a.m.
The alarm buzzes. You groggily check your phone and see an email from HR. It’s a meeting request for 9:00 a.m. — remote. The message is cordial but vague, and something about it feels off.

At 9:00 sharp, you log in. The HR manager smiles politely before delivering the news: your position has been deemed redundant. Not because of budget cuts, not because of poor performance. But because a piece of software now does your job faster, cheaper, and just as effectively.

It feels surreal. You try to process the words, but they hit you like a train. “Replaced by artificial intelligence.”

It sounds like science fiction, but it’s already happening. Now.

A Morning in PR: Two Worlds Collide

Two PR agencies on the same street, a few hundred meters apart. Both handle media monitoring for a dozen clients. Every morning, their inboxes fill with Excel files — lists of articles, mentions, and data from monitoring services.

At Agency A, three junior staffers start their day sorting the data, categorizing mentions as positive, negative, neutral and sometimes critical. They create presentations and update records. It’s a process that eats up most of their morning.

Meanwhile, at Agency B, one employee uploads those same files into ChatGPT. The AI categorizes, summarizes, and formats the data into client-ready reports. By 9:45 a.m., the reports are done.

What’s scarier? Agency B isn’t bleeding edge. This is technology that’s already mainstream, accessible to anyone willing to explore it. If their developers automate the data uploads, they won’t even need that one employee anymore.

This isn’t a future scenario. It’s today.

George the Art Director

George has always prided himself on his creativity. He’s the kind of Art Director who stays late, perfecting every pixel. Lately, everything changed. His agency rolled out Adobe’s new AI-powered tools, and guess what, George wasn’t just competing against deadlines — he was competing against technology.

The prompts were intimidating at first. George started out with commands like, “Generate mood board” or…