Recently while working with a couple of coworkers on our keynote for the #smcgr event in Athens we where trying to figure out how to explain in an elegant and elaborate manner the way we think around content on digital platforms at avakon+. We pitched a couple of ideas to each other over burgers and pizza and went back to the office.
A couple of days later Andreas came back to me with the first draft of the keynote. In the first couple of slides he nailed the essence of what we stand for on content strategy.
Content should be useful and usable if you want your peers to engage with it.
And he managed to create what is the perfect punchline for it.
And this is the mantra we live by. If you wish to have engaging content you need to give to your audience something useful that is easy to use.