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Why (your) Advertising isn’t working anymore.

Advertising changed more in the last fifteen years than in the previous fifty. The introduction of digital marketing and the tools that allowed targeting and measuring performance established new standards for the business. Suddenly you could spend less and more targeted to talk to your ideal customer.

And guess what.

 by the author.

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With a diploma in Chemical Engineering I ended up in Advertising and Communications. I like gadgets and scuba. Opinions are my own.

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Stavros Kontaktsis

Stavros Kontaktsis

553 Followers

With a diploma in Chemical Engineering I ended up in Advertising and Communications. I like gadgets and scuba. Opinions are my own.